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var(--border);border-radius:var(--radius-md);transition:var(--transition);flex-direction:column;gap:6px;padding:16px;display:flex}.info-card:hover{border-color:var(--border-light);background:var(--bg-card-hover)}.info-card-icon{font-size:20px}.info-card-label{text-transform:uppercase;letter-spacing:.06em;color:var(--text-muted);font-size:11px;font-weight:600}.info-card-value{color:var(--text-primary);font-size:14px;font-weight:500;line-height:1.5}.cta-value{color:var(--blue)!important;font-size:16px!important;font-weight:700!important}.placements-section{grid-template-columns:1fr 1fr;gap:12px;display:grid}@media (width<=640px){.placements-section{grid-template-columns:1fr}}.placements-col{border-radius:var(--radius-md);padding:16px}.placements-col--on{background:#06d6a00f;border:1px solid #06d6a040}.placements-col--off{background:#ef44440d;border:1px solid #ef444433}.placements-title{text-transform:uppercase;letter-spacing:.06em;color:var(--text-muted);align-items:center;gap:6px;margin-bottom:10px;font-size:12px;font-weight:700;display:flex}.placements-list{flex-direction:column;gap:6px;list-style:none;display:flex}.placements-list li{color:var(--text-secondary);padding-left:12px;font-size:13px;position:relative}.placements-col--on .placements-list li:before{content:"•";color:var(--green);position:absolute;left:0}.placements-col--off .placements-list li:before{content:"•";color:var(--red);position:absolute;left:0}.consejo-card{border-radius:var(--radius-md);background:#7c3aed12;border:1px solid #7c3aed40;padding:18px}.consejo-header{color:var(--purple);text-transform:uppercase;letter-spacing:.06em;align-items:center;gap:8px;margin-bottom:10px;font-size:13px;font-weight:700;display:flex}.consejo-text{color:var(--text-secondary);font-size:14px;line-height:1.7}.copy-block{background:var(--bg-card);border:1px solid var(--border);border-radius:var(--radius-md);transition:var(--transition);padding:18px}.copy-block--highlight{background:#4f6ef70f;border-color:#4f6ef74d}.copy-block:hover{border-color:var(--border-light)}.copy-block-header{justify-content:space-between;align-items:center;margin-bottom:12px;display:flex}.copy-block-label{text-transform:uppercase;letter-spacing:.06em;color:var(--text-muted);font-size:12px;font-weight:700}.copy-btn{color:var(--blue);cursor:pointer;transition:var(--transition);background:#4f6ef71a;border:1px solid #4f6ef733;border-radius:6px;padding:4px 10px;font-family:inherit;font-size:12px;font-weight:600}.copy-btn:hover{background:#4f6ef733}.copy-block-value{color:var(--text-primary);font-size:15px;font-weight:400;line-height:1.7}.copy-row{grid-template-columns:1fr 1fr;gap:12px;display:grid}@media (width<=640px){.copy-row{grid-template-columns:1fr}}.tags-container{flex-wrap:wrap;gap:8px;display:flex}.tag{color:var(--blue-light);background:#4f6ef71a;border:1px solid #4f6ef740;border-radius:999px;align-items:center;padding:4px 10px;font-size:12px;font-weight:500;display:inline-flex}.tag--blue{color:var(--blue-light);background:#4f6ef71a;border-color:#4f6ef740}.tag--red{color:#f87171;background:#ef444414;border-color:#ef444440}.audience-section{background:var(--bg-card);border:1px solid var(--border);border-radius:var(--radius-md);padding:16px}.audience-section-title{text-transform:uppercase;letter-spacing:.06em;color:var(--text-muted);align-items:center;gap:6px;margin-bottom:12px;font-size:12px;font-weight:700;display:flex}.publicos-list{flex-direction:column;gap:20px;display:flex}.publico-card{background:var(--bg-card);border:1px solid color-mix(in srgb, var(--pub-color) 30%, var(--border));border-radius:var(--radius-lg);overflow:hidden}.publico-header{background:color-mix(in srgb, var(--pub-color) 8%, var(--bg-card));border-bottom:1px solid color-mix(in srgb, var(--pub-color) 20%, var(--border));padding:18px 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6%, var(--bg-input));border:1px solid color-mix(in srgb, var(--pub-color) 25%, transparent);border-radius:var(--radius-sm);margin:14px 20px;padding:14px}.hipotesis-label{text-transform:uppercase;letter-spacing:.06em;color:var(--pub-color);margin-bottom:8px;font-size:11px;font-weight:700}.hipotesis-text{color:var(--text-secondary);font-size:14px;line-height:1.7}.estrategia-text{color:var(--text-muted);padding:0 20px 16px;font-size:13px;line-height:1.6}.estrategia-text strong{color:var(--text-secondary)}.tendencias-note{border-radius:var(--radius-md);color:var(--text-secondary);background:#4f6ef70f;border:1px solid #4f6ef733;align-items:flex-start;gap:10px;padding:14px 16px;font-size:13px;display:flex}.tendencias-note strong{color:var(--text-primary)}.tendencias-list{flex-direction:column;gap:10px;display:flex}.tendencia-card{background:var(--bg-card);border:1px solid var(--border);border-radius:var(--radius-md);transition:var(--transition);align-items:center;gap:16px;padding:16px 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var(--border);border-radius:var(--radius-md);transition:var(--transition);gap:16px;padding:18px;display:flex}.plan-step:hover{background:var(--bg-card-hover);border-color:#4f6ef74d}.step-number{background:linear-gradient(135deg, var(--blue), var(--purple));color:#fff;border-radius:50%;flex-shrink:0;justify-content:center;align-items:center;width:32px;height:32px;font-size:13px;font-weight:800;display:flex}.step-content{flex-direction:column;flex:1;gap:10px;display:flex}.step-title{color:var(--text-primary);font-size:15px;font-weight:700}.step-ruta,.step-instruccion{align-items:flex-start;gap:8px;font-size:13px;display:flex}.step-ruta-label,.step-instr-label{color:var(--text-muted);flex-shrink:0;font-size:12px;font-weight:700}.step-ruta-value{color:var(--blue-light);font-family:Courier New,monospace;font-size:12px}.step-instr-value{color:var(--text-secondary)}.step-porQue{border-left:3px solid var(--purple);border-radius:0 var(--radius-sm) var(--radius-sm) 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